This rebrand proposal is for Cos-Rx, a global Korean skincare brand that merges dermatology and cosmetics, with a focus on natural, high-quality products at an affordable price.

Aimed at conscientious teens and young adults, the new Cos-Rx design emphasizes sustainability by incorporating recycled paper pulp packaging and highlighting unique ingredients like snail mucin and galactomyces fungus.

Inspired by the structure of medical forms, the visual language employs precise linework and typography to create a functional, modular graphic system, adaptable for packaging a variety of skincare products.

Recognition

2019 Award of Excellence
Communication Arts

Featured in Design Annual 60
Communication Arts

Bronze (Student Category)
Dieline Awards 2019

Certificate of Typographic Excellence
65th Type Directors Club Competition

Featured in The World’s Best Typography
Type Directors Club 40th Annual

Bronze (Packaging)
98th Art Directors Club Annual Awards (The Young Ones)

Packaging Finalist
Graphis New Talent Annual 2019

Featured in the Student Gallery
ArtCenter College of Design

Special thanks to Gerardo Herrera and Dan Hoy