This rebrand for Fabiana Pigna, a Venezuelan fashion designer based in Los Angeles, embodies her signature quietly modern style through minimalist typography and a refined, neutral interface, allowing photography to naturally take center stage.

Built for Shopify using Liquid, HTML, CSS, and JavaScript, the new theme incorporates custom features like a hover state in the product gallery that reveals a secondary image.

Other tailored elements include a tabular product information section and a color selector on the product detail page, all designed for easy configuration through the Shopify CMS.

The storefront was meticulously crafted to be fully responsive, ensuring a seamless shopping experience across desktop, tablet, and mobile devices. Every aspect of the responsive behavior was thoughtfully considered.

The Journal section was created to share the studio’s creative process and inspirations, featuring materials, artists, and stories behind their work.

Additionally, a global announcement feature—shown here as a free shipping notice—was added, with flexible options to display it only on specific pages.

Designed with Jack Burnside and Carina Huynh
Developed by Carson Chang